Swatantra Bharat

Sanjay Singh Srivastav, Editor and Business Head, Swatantra Bharat, Lucknow

Swatantra Bharat was started in 1947, on the day India got independence, and was christened likewise to signify its birth. With a claimed readership of 8 lakh, the newspaper is published simultaneously from Delhi, Lucknow and Kanpur, with special editions for Allahabad, Faizabad, Varanasi, Gorakhpur and Shahjahanpur and a dak edition for the city of Kanpur and adjoining areas such as Bundelkhand and Madhya Pradesh. Given its reach, the vernacular definitely dominates the news business in this large part of Hindi heartleand. Although the newspaper on its web site claims to provide reliable and balanced news coverage, it is indeed an irony that our investigation shows the newspaper is far from a provider of reliable news. As our foregoing interview with Sanjay Singh Srivastav, its Lucknow Business Head and Editor, reveals, what concerns the top management of the newspaper most, sadly, is their bottom line.

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