Founded two decades back in 1996 by Ajit Balakrishnan, Rediff.com is a news, information, entertainment and shopping web portal. Headquartered in Mumbai, Rediff.com has offices also in Bangalore, New Delhi and New York City. It is ranked 24 Indian web portal in terms of traffic, which shows its popularity among netizens who also visit this portal for its news content.  Given the fact that more and more netizens are turning to such digital platforms to brows news, Sharma approached its Mumbai headquarters to see if his proposition is accepted by its officials. His preliminary inquiries led him to Associate Director Ad Sales Viraj Khandhadia who was accompanied by Manager Smeet H. Raval in the interview that followed.

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